Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).
- 3 years of experience with Business Director/Client Director level communications planning within a media agency environment.
Preferred qualifications:
- Experience working with major brands and experience in brand marketing.
- Experience in leadership, with the ability to work through ambiguity with your team and solve complex problems.
- Knowledge of the digital media landscape including formats, buy types, and strategies across the sales funnel.
- Knowledge of YouTube, video, TV, and display, and an understanding of competitive pitching and objection handling.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Strategic Communications Planner, you will be part of the Strategic Planning & Insight team within the Accelerators organization. You will focus on developing sales plays, the scalable pitch materials that power our industry teams' sales activities with customers across all our advertising solutions.
In this role, you will create a strategy that translates into deliverable media recommendations. You'll create structured and compelling pitches that lead with insight, anchor on objectives, and package products as solutions. You will be focused on finding a better way to package, align, and communicate Google's products as customer objective lead media solutions.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Lead the strategy, production, training, and delivery of sales plays aligned to your assigned sector.
- Advocate communications planning and pitching best practices across Google and work with your sector Leadership team to embed these behaviors in the team.
- Partner with cross-functional specialists including analytics, design, measurement, sponsorships, creative, etc. to bring cross-product solutions to our clients.
- Create and/or feed into existing sector specific business plans, aligning with senior leads to execute with operational excellence.
- Drive business through a curated list of customers. Work alongside specialist Sales Managers and Industry Managers to engage directly with our biggest opportunities.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
Google's EEO Policy and
EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our
Accommodations for Applicants form.
