Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working in digital or offline advertising.
- Experience developing executive customer relationships to influence measurement strategies.
- Experience assessing media performance for brand advertisers using tools such as marketing mix models (MMMs), brand lift studies, reach measurement tools, or similar methodologies.
Preferred qualifications:
- Experience with third-party measurement solutions
- Experience working with and influencing senior advertiser and agency decision makers.
- Experience with implementation/configuration of measurement, web analytics or attribution strategy including data-driven attribution, cross-device measurement, incrementality experiments, MMM, offline data import, etc.
- Knowledge of the digital ad ecosystem and recent measurement led changes.
Knowledge of Google measurement capabilities across platforms including Google Ads, Search Ads 360, Google Analytics, etc.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Measurement Lead, you will help advertisers build measurement and data infrastructure foundations to fuel their AI-powered Google Ad solutions and help them prove value back to the business through advanced media effectiveness strategies. You will partner with UK and Ireland advertisers on strategic measurement plans that will help them boost performance and understand what’s working and where to invest for future growth.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can address their needs.
- Develop advanced modern measurement approaches including experiments, media mix modelling, attribution, and cross-media measurement to prove the value of Google advertising to client's.
- Ensure that the right durable measurement solutions are in place to increase insights that power AI-driven advertising.
- Manage relationships with measurement, data, and analytics contacts.
- Partner with teams and other measurement specialists to drive adoption of measurement solutions and work with advertiser stakeholders to apply learnings, insights, and recommended actions.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
Google's EEO Policy and
EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our
Accommodations for Applicants form.
