Job Description
Group Strategy Director - Accenture Song
Career Level: Manager
Location: London
Department: TMW Tomorrow - our social and PR capability, driving culturally resonant, earned-first thinking across the agency
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product andexperiencedesign; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com /song
TMW is a leading integrated creative agency based in London and Bristol. With over 30 years of experience, we’ve built long-term relationships with clients including Vodafone, McDonalds, Suzuki, Aviva and the Cabinet Office. We combine creativity with connectivity, that’s powered by deep insight, from our Human Understanding Lab. While we're still independently minded, we're part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group. TMW has always had a great track record of putting earned thinking into their creative work, and 1 year ago backed this by launching a specialist unit called TMW Tomorrow.
Tomorrow is a culture-led unit that brings together Social, PR and Influencer to shape the culture of tomorrow. It’s built on the belief that nothing drives culture more than the conversations surrounding it. It’s designed to be the specialist capability within the agency that is focused on social-first strategy, earned media, and cultural impact - helping brands show up meaningfully in the world. Tomorrow exists to put earn-first thinking at the heart of TMW.
This is a chance to join a unique agency culture, where the passion for people is as strong as the work they produce. We trust and empower our people and recognise the need for flexibility and a healthy work life balance. We operate a fully hybrid model, with all employees able to choose where they work. Whilst also acknowledging there are times when face to face collaboration is preferred.
What we value...
Together, we put people first and believe our values make us who we are.
Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
What you will do...
We’re looking for a visionary Group Strategy Director to lead and evolve our earned-first strategic offering. This role is pivotal in shaping how Tomorrow delivers standout thinking and creative work that connects with audiences across social, influencer, PR, and integrated channels. You’ll be responsible for embedding social-first strategy across the agency, inspiring teams, and driving growth through culturally relevant, insight-led work.
You’ll be a senior leader, leading the charge for Tomorrow, with a passion for social culture, creativity, and strategic excellence - someone who can lead big brand thinking while also diving into the nuances of social content, influencer strategy, community engagement and earned media.
Responsibilities:
• Lead TMW Tomorrow in partnership with PR lead and wider senior team
• Lead strategic development across key social-first and integrated accounts, ensuring work is culturally relevant, insight-driven, and creatively inspiring.
• Champion the integration of social-first thinking across the agency - collaborating with planners, creatives, and client teams to elevate our strategic product.
• Drive the development of original IP, thought leadership, and social content platforms that build brand equity and cultural resonance.
• Play a central role in new business pitches, articulating TMW Tomorrow’s unique value and strategic approach.
• Mentor and inspire the Tomorrow team, planners and strategists across the agency, fostering a culture of curiosity, collaboration, and excellence.
• Collaborate with the Human Understanding Lab to ensure our work is grounded in behavioural science and human insight.
• Represent TMW Tomorrow externally through events, writing, and speaking engagements.
Drive commercial success for TMW Tomorrow by working with senior team to unlock opportunities across existing and net new clients.
Qualification
What’s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.
As an employer, we will be as flexible as possible to support your specific work/life needs.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
SNGCR01
Locations
London
Additional Information
Equal Employment Opportunity Statement
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About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com .
