Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience working with product and engineering teams at an app, website or record label.
- Experience within the mobile or online digital music content industry.
Preferred qualifications:
- Experience identifying emerging musical talent/trends, exploring emerging trends, working with record labels, publishers, artists, and content owners.
- Experience working with external and internal partners on co-promotion or cross-promotion strategies and campaigns.
- Familiarity with a variety of digital music formats including Short Form Video.
- Ability to advise on strategies and product requirements to enhance platform-level programming capabilities.
- Ability to analyze research or performance data and apply that analysis to optimize programming strategy, including excellent analytical skills.
- Ability to communicate in German and French fluently to support client relationship management in this region.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define and execute YouTube’s music content strategy for the UK and Ireland. Work with local teams to define and execute content strategy for France and Germany.
- Bring cultural, music, and market expertise to enable product and feature development and launches in collaboration with cross-functional teams.
- Build and deliver a relevant annual programming calendar for music on all YouTube’s programmed surfaces, with a focus on youth.
- Work with internal and external partnerships teams to develop and launch impactful content and promotions. Work with internal teams to provide content intelligence.
- Drive analysis of overall music content strategy and specific programming campaigns in the US and provide recommendations for enhancing their effectiveness. Track/report on how artists and songs are engaging with shorts and other YouTube surfaces.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
Google's EEO Policy and
EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our
Accommodations for Applicants form.
