Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in social and influencer marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Experience managing effective social and influencer marketing campaigns and integrated Go-To-Market plans with the ability to manage external agencies and vendor budgets effectively.
- Experience driving industry leadership and data driven influencer marketing models, with the ability to drive innovation in space, including paid social boosting programs and data-driven influencer marketing programs.
- Experience with social platform strategy and content production.
- Experience leveraging AI to accelerate insights, strategy or operations.
- Understanding of the YouTube ecosystem, creators, and culture.
- Ability to work effectively in a cross-functional, matrixed global organization..
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Architect the long-term EMEA social and influencer roadmap, translating platform-specific expertise into high-level business cases for executive leadership, collaborating with the global team, and serving as the foundational pillar of integrated marketing across YouTube product areas.
- Establish and manage the long-term strategic goal for social engagement with creators, building close relationships with creators and their Strategic Partner Managers (SPMs), and endorsement policy to ensure we maintain full Fair Trading Act (FTA) compliance.
- Lead various social agencies to improve their daily output, oversee significant budgets and manage high-level vendor partnerships and sponsorships.
- Collaborate with cross-functional partners and executive leaders to reach consensus on goals that benefit YouTube.
- Supervise campaign Return on Investment (ROI) tracking and analysis, utilize AI and emerging technology to improve campaign operations and speed up operational efficiency and impact.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
Google's EEO Policy and
EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our
Accommodations for Applicants form.
