The Audience Specialist plays a key role in supporting Tesco's shift towards more insight led, customer first personalisation. Sitting within a transformation team, the role works across Audience, Analytics, Customer, Technology and Delivery teams to improve how briefs are shaped, how customer opportunities are identified, and how outcomes are evaluated and applied.
This ole supports teams in developing clear, customer first briefs, ensuring personalisation activity is grounded in insight and that results clearly answer the questions required to move the business towards better customer decision making.
A core part of the role involves working closely with Technology and Data teams to help shape and evolve tools that identify customer opportunities at an individual customer level. Alongside this, the role focuses on improving and aligning processes between teams. Helping speed up delivery, strengthen discipline around briefing and results, and ensure learning is consistently fed back into future activity.
- Support the development and application of insight led, customer‑first briefs within a personalisation environment
- Work with teams to ensure briefs clearly define the customer problem, decision to be informed, and outcomes expected
- Partner with Analytics and Test & Learn teams to ensure personalisation activity is evaluated effectively and answers the right business and customer questions
- Work with Technology and Data teams to support the development and evolution of tools that identify customer level opportunities for personalisation
- Help translate customer insight and business needs into clear requirements for opportunity identification Tech capabilities
- Manage and evolve processes between teams to improve alignment, speed and clarity across briefing, delivery, and evaluation
- Identify friction points or gaps in current ways of working and support improvements to process, guidance, and tooling
- Encourage stronger discipline around outcome focused delivery, moving teams away from activity led approaches
- Act as a connector between teams, helping ensure customer insight, technology, delivery and measurement remain aligned
- Contribute to the continuous improvement of briefing, tooling and results frameworks to support scalable, customer first personalisation
Insight‑led, customer‑first briefs- Briefs clearly articulate the customer need or opportunity and the decision they are intended to inform
- Personalisation activity is driven by customer insight rather than channel or campaign‑led demand
- Success measures and learning goals are agreed upfront
Outcomes, evaluation, and learning- Results clearly answer the questions set out in the original brief
- Learning is translated into actionable insight, not just performance reporting
- Outcomes inform future prioritisation and customer strategies
Ways of working, process and tooling- Teams are aligned on roles, expectations and hand‑offs across briefing, delivery, technology and evaluation
- Opportunity‑identification tools support faster, more informed customer‑level decision‑making
- Processes evolve to support pace while maintaining clarity, customer focus and quality
- Rework and duplication reduce as ways of working mature
Impact at scale- Personalisation activity increasingly reflects a customer‑first mindset
- Opportunities are identified and prioritised more consistently at a customer level
- Learning and insight compound over time, supporting better decisions and scalable growth
- Tesco can scale personalisation outcomes without increasing complexity or inefficiency
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
