We're looking for an Audience Planning Specialist to support the development and delivery of audience planning standards across Personalisation. You'll help ensure all audience strategies are customer‑centric, value‑led, and consistent, acting as a subject matter expert for audience quality and best practice.
- Build, refresh, and document audiences using agreed standards, templates, and reusable patterns
- Ensure audience quality by applying best practice, governance, and QA checks before activation
- Maintain accurate, well‑structured, and consistently named audience libraries
- Support and coach stakeholders and Audience Managers on effective audience briefing and usage
- Link audience design to campaign outcomes, tracking performance and feeding insights into improvements
- 1-2 years' experience in a data, marketing, analytics, or CRM environment
- Strong attention to detail with logical, structured thinking
- Experience with audience targeting, segmentation, or measurement
- Comfortable working with templates, guidelines, and playbooks
- Ability to follow standards and apply them consistently
- Clear communicator with a willingness to ask questions and learn
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying
