Viridien (www.viridiengroup.com) is an advanced technology, digital and Earth data company that pushes the boundaries of science for a more prosperous and sustainable future. With our ingenuity, drive and deep curiosity we discover new insights, innovations, and solutions that efficiently and responsibly resolve complex natural resource, digital, energy transition and infrastructure challenges.
Product Marketing Specialist
Location: [Insert Location or Hybrid]
Department: Business Marketing
Company: Viridien
Viridien is seeking a Product Marketing Specialist to support go-to-market strategies for our energy and geoscience solutions. This role is essential in driving awareness, engagement, and demand by crafting targeted messaging, developing compelling content, and supporting integrated marketing campaigns. You'll collaborate closely with internal teams to ensure alignment across sales, digital, and brand initiatives.
Responsibilities:
Develop and refine product positioning and messaging that clearly communicates value to target audiences
Support go-to-market campaigns with impactful content across web, email, social media, and print
Create and maintain sales enablement tools like product sheets, case studies, and brochures
Conduct market research to stay informed on industry trends, customer needs, and competitive positioning
Collaborate with business lines and marketing teams to align messaging across platforms
Analyze campaign performance and optimize messaging and content based on data and feedback
Ensure all content is brand-aligned, technically accurate, and audience-appropriate
Contribute to internal and external thought leadership through content development
Qualifications:
Bachelor’s degree in Marketing, Business, or a Science-related field (Geoscience preferred)
5+ years of product marketing or B2B marketing experience, ideally in energy, geoscience, or technology
Strong writing and storytelling skills—able to turn complex ideas into clear, compelling content
Familiarity with go-to-market strategy, sales enablement, and customer journey mapping
Understanding of energy sector trends like digitalization and decarbonization
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Collaborative mindset with strong communication and interpersonal skills
Experience working cross-functionally with technical, sales, and creative teams
We see things differently. Diversity fuels our innovation, we value the unique ways in which we differ, and we are committed to equal employment opportunities for all professionals.
