Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with data analysis using data sets using tools through full-time roles, internships, or relevant coursework.
- Experience influencing or selling to C-level stakeholders.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- 1 year of client-facing experience, with a track record of influencing across levels.
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
About the job
Our GCAS Analytical Leads work with global companies consulting on measurement solutions, business opportunities, and are growth mindset-driven.
As an Analytical Lead, you will help our customers to advance measurement maturity and media effectiveness through outstanding and relevant business analysis, insights, and recommendations via measurement agendas. You will use data and analytics to transform the businesses of some of the largest and most sophisticated companies in the world. You will be leveraging compelling insights within data and using your exceptional business and communication skills to translate those insights into action. You will be a creative problem solver and rely on your deep understanding of client objectives, personal comfort with data, and strong entrepreneurial spirit to take ownership of solving some of the most cutting edge challenges facing our customers today, such as measurement attribution across offline and online platforms, deep consumer insights and identifying quantifiable strategies to drive sales using digital media.
Once you have solved these challenges, you are just as passionate about seeing your solutions come to life and consistently act as a change agent within our client, organization, using clear and compelling data points to articulate your recommendations to stakeholders at all levels in the organization.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
Responsibilities
- Advance measurement maturity with Google’s global customers.
- Advise on measurement best practice to improve media effectiveness, including Attribution, Media Mix Modelling, Incrementality testing, Global Learning Agendas and Measurement Frameworks
- Develop relationships with internal and external stakeholders and earn their trust and test the status quo together by telling stories with data, both visually and verbally.
- Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients.
- Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
Google's EEO Policy and
EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our
Accommodations for Applicants form.
